My online brand currently consists of four social media websites and my WordPress blog. The social media platforms that I use are Facebook, Instagram, Twitter, and LinkedIn. I use Facebook, Instagram, and Twitter for personal purposes and post/ retweet about family, friends, cheer, Love Your Melon, and sorority events. LinkedIn is more of my professional site where I show potential employers my skills and interests, as well as connect with colleagues or people in the same field as me. My WordPress is kind of a mix between the two. It has a professional side that shows my resume and some major projects I have worked on. I t also shows my personality and what extracurricular things I am involved in. Currently, I believe that my main presence is social media because I am an avid user and lover of all things social media; I even have it linked to my WordPress.
Personal branding is highly important and ever changing. I am constantly working on projects or discovering new passions that I should update my brand with. I think keeping my LinkedIn profile up to date is something I should make a priority. According to Miller’s text, I need to make my online brand marketable to my “customer”. In my case, I am marketing myself to potential employers, so I would want to work on making my online appearance presentable to them. There are many ways that I can go about doing this, but one of the ways that Miller talked about was keeping your social media updated and in-line with what you are trying to market. For websites, search engine optimization (SEO) is a major key in getting consumers to click on your website instead of someone else’s. So owning my domain name and having a large web presence will be a key role in accomplishing that. I agree with Miller that online brands should be constructed FOR the consumer, WITH the consumer in mind at all times. For my personal brand, I would want to market myself as an organized, detail-oriented, smart, and responsible young professional to the potential companies that I would want to work for when I graduate.
Purpose: To connect with family and friends by viewing posts from them and uploading photos of my own so they can see what I have been up to.
Content Plan: Post photos and share links of what is important to me (cheer articles, accomplishments of friends/ family, interesting posts from the College).
Purpose: To connect with friends (mainly from school) and campus organizations.
Content Plan: Tweet occasionally about light hearted personal things, Love Your Melon Events, cheer events, school events. Retweet accounts such as Love Your Melon and Hastings College organizations.
Purpose: To connect with friends by posting pictures from current events in my life.
Content Plan: Post about times with friends and family, cheer pictures, and Love Your Melon event pictures.
Purpose: To make connections with professionals in your potential field of work.
Content Plan: Fill out as much as I can about my interests and previous work experience. I also have my resumes attached. Getting endorsements for skills is also important. Lastly, commenting on/liking/posting articles related to your field are good ways to make connections and show interest.
Purpose: To brand yourself to a larger extent than just social media.
Content Plan: More in depth information about me than what you would find on social media, major projects I have completed, and a blog about my personal brand.