Integrated Marketing Communications Project for The Learning Center
I worked as part of a group to create an Integrated Marketing Communications plan for The Learning Center at Hastings College. We looked at various aspects of our entity in an attempt to improve it in the most beneficial way possible. Together, we completed a SWOT analysis, identified demographics, and brainstormed objectives and strategies to achieve our end goal.
I specifically created the perceptual map, the hierarchy of effects graphic, and the layout of the strategies. I also created the layout of the power point that we used to present to The Learning Center.
Public Relations Campaign for South Central Unified School District No.5
I worked as part of a group to create this Public Relations Campaign for South Central Unified School District. Our focus was on the newly implemented Career Pathways program. Our task was to create a plan that would increase enrollment and interest amount students and parents in the Career Pathways program.
I specifically worked on the demographics and psychographics, the Twitter posts, and a part of the slogan. As a team, we all contributed and brainstormed ideas for the physical PR pieces (tshirts, vehicle wraps, graduation chords, etc.). I also created the layout of the power point that we used for the presentation in front of the District Superintendent, Dr. Randall Gilson.